I'm not sure how or why it happened, but template is apparently a cuss word in our industry now.
It seems every Tom, David, and Harry getting into photography websites these days must let the world know that what they're offering is NOT a t······e.
Call it a "website tool". Call it a "fully editable custom website". Just don't call it a "t······e".
I can understand the allure to some degree. If everyone could afford it, they would pay $10,000 to sit with a designer and have a 100% custom website built. But they can't. Saying "this is my new t······e site" is admitting that you only had $500 or $1,000 to spend. Trust me, however, that's a good thing.
At BIG Folio, we make websites for photographers. I don't care if you call them t······es, editable websites, customizable designs, or a bowl of meatballs. The point is, we did the hard work designing and programming a beautiful Flash website and provide you with a content management system. It doesn't look like anyone else's site because its a different color. It has different fonts. It has your images. It has videos. If there's something else you want in it, we'll do it for you. If someone says "this is more updatable than a t······e," don't believe them. Once you have a site with CMS/control panel, it doesn't get "more" updatable.
At a conference earlier this year, a well-know photographer came up to me. He wanted to refer photographers to us because, in his words, "I have a custom site but I don't want to refer people to my designer." Guess what? His site sucks. Its ugly, hard to navigate, and hasn't been updated all year (I just checked again).
Trust me, having one of our sites is usually better than having a "custom" site.
So, at the end of the day, are you worried about what other photographers think of your website? Or, are you worried about a website that brides can find easily, navigate intuitively, and get the stunning pictures and information they need?
My name is Erik. I own BIG Folio. We make t······es ... or do we?























