Is the (RED) campaign working? Is it wise?
I've seen several photographers (including some of my favorite) promoting Bono's (RED) campaign and its campaign against Aids. I'll admit, even I was initially excited about the campaign.
However, recent reports and articles suggest that the campaign is a wasteful, even foolish, way to raise awareness and money.
According the Advertising Age, The (RED) campaign has spent $100 million dollars on advertising. They have raised $18 million dollars for the Global Fund. It should be noted that the (RED) CEO has issued a response.
Before buying any more (RED) products, I'd encourage you to read this article by Ryan Anderson.
Please note that I'm not telling you not to buy (RED) products. I just think its important to look beyond the hype sometimes.
If you want to give, just give.